UL Verification is an objective, science-based assessment that confirms the accuracy of marketing claims.
Our independent marketing claim Verification process scrutinizes the validity of specific advertising or promotional statements, giving you a way to separate verified fact from fiction.
We rigorously evaluate hundreds of marketing claims each year to provide confidence and peace of mind to buyers around the world.
Our methods have earned the public’s confidence, and brands that earn a UL Verified Mark are universally recognized as delivering on their claims.
All UL Verified marketing claims are included in the publicly available UL Verify database, a tool searchable by brand, company name, product name and the claim's unique identifier.