that a marketing
claim will live up to its

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What is UL Marketing Claim Verification?

UL Verification is an objective, science-based assessment that confirms the accuracy of marketing claims.

Our independent marketing claim Verification process scrutinizes the validity of specific advertising or promotional statements, giving you a way to separate verified fact from fiction.

Start the UL Verification process for your company's marketing claims today.

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Building Trust for Over a Century

We rigorously evaluate hundreds of marketing claims each year to provide confidence and peace of mind to buyers around the world.

Our methods have earned the public’s confidence, and brands that earn a UL Verified Mark are universally recognized as delivering on their claims.