Inform Your Purchase Decisions with Confidence

Distinguish fact from fiction and be confident your purchasing decisions are backed by credible claims.

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Learn How UL Verify Adds Value to Your Brand

UL Verification is an objective, science-based assessment that confirms the accuracy of marketing claims.

Our independent marketing claim Verification process scrutinizes the validity of specific advertising or promotional statements, giving you a way to separate verified fact from fiction.

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Building Trust for Over a Century

We rigorously evaluate hundreds of marketing claims each year to provide confidence and peace of mind to buyers around the world.

Our methods have earned the public’s confidence, and brands that earn a UL Verified Mark are universally recognized as delivering on their claims.

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View the full list of UL Verified marketing claims through the publicly available UL Verify database.